Search Engine Optimization is an ever-evolving field under digital marketing that helps businesses to rank better, increase their organic reach, and get found on the first page of the leading search engines like Google, Yahoo, Bing, and DuckDuckGo.
Various search engines have their guidelines for Search Engine Optimization and by following the best practices with dedicated quality content. Glasier can help you utilize the SEO algorithms and assist your business in achieving greater heights. Glasier provides SEO services with optimum excellence and allows companies to reach their full potential.
Glasier is more than an SEO company and has expertise in development, design, marketing, and maintaining an overall digital presence to help organizations succeed.
Audit & Competitive Analysis
Every SEO strategy starts with an audit of the current website, which helps to understand the current state of competitors and develop goals, checklists, milestones, and tasks for the longer run. Glasier performs a thorough analysis. UK, which includes market research, competitive strategy, keyword research, understanding the current analytics, traffic, and the intent of consumers on the website. Our Audit and competitive analysis help us to create a robust base for the organization to build a Search Engine Optimization strategy.
Glasier has an in-house team to provide Search Engine Optimization consulting and helps organizations to create successful campaigns. We have worked with hundreds of clients and have an in-house development team with design expertise. From planning, direction, guidance, collaboration, and consulting, we are your desired partner during SEO implementation. Our SEO techniques are legit, and we strive to grow our client’s business using white hat SEO services.
Website Architecture Optimization
Search Engine Optimization consists of two types: On-Page SEO and Off-Page SEO. On-page SEO caters to website architecture, meta tags, title, description, and more. On the other hand, off-page SEO covers activities outside the website, which includes, guest posting on third party websites to build traffic and back linking.
If your website has broken links, excessive code, slow time, and errors, it will merely lead to a bad ranking and will make your website struggle in the long run.
Glasier understand this thoroughly and makes sure your website architecture is optimized. We assist companies in indexing pages, identify broken links, create robots TXT file, canonical errors, generate XML sitemap, create alluring landing pages, and meta descriptions. The internal linking structure, along with the correct URL structure, can help your website become authoritative and increase the overall domain score.
Glasier has frontend and backend developers to optimize your code for best practices. We are well versed with HTML tags and elements, remove bloated code to improve page speed, follow the Latent Semantic Indexing (LSI), submit your website in the Webmaster, and provide eye-catching meta titles, descriptions and tags to rank your website.
Content Creation and Optimization
Content is undoubtedly the king in the SEO world. Glasier’s services include content writing, blog writing, article writing, website content, case studies, white papers, and more to make your company a thought leader in your domain. We target the most effective keywords and create relevant back links to your website. We make sure that the website’s content thrives and makes your reader enjoy and share the piece of content.
Social Media Integration
Glasier provides excellent quality social media integration services, which helps businesses to rank better. Our strategy includes having great content that is relevant over social media and portray a robust brand presence over various platforms. We create unique content for each platform and make sure that the traffic gets converted into website traffic, leads, and sales. We make sure that the overall reach of social media posts increases and enhances the overall brand presence.
More than 80% of the website traffic worldwide comes from mobile, and companies should focus on mobile more than ever. Mobile-friendliness is also a primary factor of search engine ranking and, if ignored, can lead to decreased traffic on the website. We convert and create mobile-optimized websites that run on iOS, Android, and tablet devices, with clean code and by adhering to the best practices.
Reporting, Tracking and Evolving
SEO practices require constant up-gradations as search engine platforms keep changing their algorithms and guidelines. Glasier provides continuous support on the current SEO strategy, helps companies to create new strategies. We provide detailed reports, which include Google Analytics, Website Traffic, Bounce Rate, Website Speed, Traffic organized from various locations, time spent on each web page, overall sales, and cart abandonment. Monthly reporting helps all stakeholders to remain on the same page and tweak the SEO strategy accordingly. We also track your competitors, their strategy, and the keywords they are ranking for. With cutting edge technology, UX driven websites and continuously upgrading the SEO strategy, Glasier assures business growth by utilizing search engine platforms and drive growth.